Use a VALUES clause...
INSERT INTO TRAN (VEN_ID, CARRIER, CTRL_NUM, PALLET_TYP, CTRL_ID, CTRL_DT, TRAILER_ID, TRAN_DT, IN_OK, OUT_OK ) VALUES ('ValOfVEN_ID','ValOfCARRIER',....)
You fill it in, but follow the format defined in the first set of parenthesis.