My 2c is that it's a newby mistake to think your software is so awesome that people are going to steal it. Trust your customer. Show your customer that trust. That'll be worth more money than you'll ever lose to theft.
Your customer is going to need to trust you to show you all their sensitive data. Start that relationship off on the right foot and trust them first.
Give your customer a full featured demo. Let them really see how it's going to help them. Show them that you totally care about generously solving THEIR problems, not stingily protecting your own interests.
My 2c,