No, the syntax is
IIF(exp,truepart,false part). Only two commas.
This will return truepart if exp evaluates to true or false part if exp evaluates to false
So your expression should read
=SUM(IIF([Awarded]=true, [PotentialSales],0)
where the PotentialSales is the true part and 0 is the false part.
You also have to take note of the datatype. You can't store text in a field that's formatted for a number.