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China has introduced new rules requiring influencers to hold verified academic or professional qualifications before discussing specialized subjects like medicine, finance, education, or health online.
The Cyberspace Administration of China announced that creators must prove their expertise through university degrees, licenses, or official certifications before addressing such topics. Platforms like Douyin, Weibo, and Bilibili are also required to verify these credentials and ensure that creators disclose sources, AI use, and any dramatized content. Violations can lead to account suspension, closure, or fines reaching up to ¥100,000 (around $14,000).
The new regulation, which took effect in late October 2025, aims to curb misinformation and improve content quality across professional fields.
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China has introduced new rules requiring influencers to hold verified academic or professional qualifications before discussing specialized subjects like medicine, finance, education, or health online.
The Cyberspace Administration of China announced that creators must prove their expertise through university degrees, licenses, or official certifications before addressing such topics. Platforms like Douyin, Weibo, and Bilibili are also required to verify these credentials and ensure that creators disclose sources, AI use, and any dramatized content. Violations can lead to account suspension, closure, or fines reaching up to ¥100,000 (around $14,000).
The new regulation, which took effect in late October 2025, aims to curb misinformation and improve content quality across professional fields.
China tightens the screws: Influencers now need degrees to speak on finance, health, law | Today News
China has rolled out a new law requiring influencers to prove their qualifications before posting about topics like finance, health or law. While officials call it a fight against misinformation, critics see it as a blow to online freedom.