Make a multi-column combo box. The first column (after the hidden key column) should be the "pretty name" of your form, i.e. "Insurance Form". The next column, which you'll make hidden (Width: 0") will hold the 'real' name of the form, i.e. "frmInsuranceInformation".
In the AfterUpdate event of your combo box, you can refer to this hidden column as Me.ComboBoxName.Column(2) (they start from 0, not 1).
So DoCmd.OpenForm Me.ComboBoxName.Column(2),[whatever other options you need to set] should open whatever form is selected from your combo box.
Alternatively, you can keep it a regular combo box and use Select Case Me.ComboBoxName and just search out the form that goes with the 'pretty name' you chose. However this is much less dynamic and will cause problems if you need to update things, instead of just going into a lookup table and editing the form information.
Good luck,
David R