Bascially, you have to store the image and then retrieve it - limked is preferrable. So a query has to be constructed so the the explicit (full) file name can be established, this assumes that the image is dependent on data. I always store images independently of MS as I use pngs, gifs or jpgs. Bit map images are a poor quaility and an inefficent format, they can not be compressed and are bloated. I deal with images everyday.
Simon