I think I will give the upside down font a go and see how that works. What I don't like about it is I can't use the same field - ideally I would use the item name field twice, once right side up and at the top of the label upside down. The upside down font means I have to key data twice, and probably will mean keying not importing from another source, and probably keying it in backwards. But - hey, it's an imperfect world.
I did not understand the database ChrisO attached - don't see anything upside down on the report - was I supposed to?
And have tried the image approach, so far not liking it too well. This is 4x4 label and the text as an image looks kind of funky - it does not look clean and I think I will have issues getting it sized correctly and so forth.
Interesting in that when I first undertook this task I assumed an upside down text box would be a piece of cake. I wonder about the possibility of using another program for the label - am sure Bartender or something could do it. But the label is fairly basic and I would like to use the database as the source of the data. Can Publisher or Word link to a database? And can I rotate text 180 in those programs -sorry....thinking/typing outloud.