That is correct. What good is a video if people watch only the first 20 seconds of an 18 minute tutorial, at least as far as the advertiser is concerned? The whole thing is muddy to me, though. I am convinced that longer videos can work IF the content is compelling enough to keep people watching, but most Access tutorials probably should not be longer than 8 to 10 minutes. I find it impossible to clear my throat and state the intent of a presentation that quickly. I've not yet considered other "motivational" techniques.
Crystal has been posting some videos (DataPig) with permission from the owner. They are short, to the point and very easy to watch. For someone starting out and wanting to get dirty, they are perfect. Once the basics are mastered, then the 1 hour, boring details would be more appreciated.
I follow several PowerApps developers. Most run 12 - 20 minutes. However, there are some others that I can't stay with more than a minute. Part of it, however, is trusting the creator (ah, a lovely name, isn't it?) to have something worthwhile to say.
